Many contractors, including myself at first get overwhelmed by even the word “marketing” and do not know exactly where to start.
I was fortunate that in my business it was something I really connected to, learned to enjoy, and also learned the impacts of marketing…both good and bad. Before we dive into the topics let’s discuss what marketing is & more importantly what it is NOT.
Read MoreMany HVAC pros I speak with tell me: “Jason, I don’t need to spend money on marketing or advertising. All my business comes from referrals.”
I tell them that’s great, but if you really want to grow your business you need to have multiple lead sources.
Read MoreA lot of business coaches will tell students that mindset is everything. It can sound like something a zen yoga person may say, but I’m here to let you know it works for our community too.
Let’s face it . Change is hard. You have a system and it feels like it’s working.
Read MoreOne of the biggest turning points in by business is when we instituted a consistent way to answer the phone. Everyone has a different style, but you want to inject that feeling that you can and want to help the person on the other end of the phone.
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